Thomas Allard is an Associate Professor of Marketing at the Lee Kong Chian School of Business, Singapore Management University. He holds a Ph.D. in Marketing from the University of British Columbia and teaches across undergraduate, graduate, and Ph.D. programs, with a focus on marketing management, consumer behavior, and marketing research.
His research examines behavioral pricing, judgment and decision-making, and morality in consumer choice. His work has been published in leading journals, including the Journal of Marketing Research, the Journal of Marketing, the Journal of Consumer Research, and the Journal of Consumer Psychology, and has been featured in outlets such as Harvard Business Review and The Wall Street Journal.
Thomas currently serves as an Associate Editor at the Journal of Consumer Psychology and is a member of the Editorial Review Boards of the Journal of Marketing Research and the International Journal of Research in Marketing. In 2024, he chaired the Asia-Pacific Association for Consumer Research (ACR) Conference in Bali.
Behavioral Pricing, Judgment and Decision Marking, Marketplace Morality, Consumer Emotional Experiences