About Thomas

Thomas Allard is an Associate Professor of Marketing at the Lee Kong China School of Business, Singapore Management University. 

His research explores the psychological implications of pricing and price promotions' effects on consumers’ decision-making and the motives that arise from emotional experiences and moral judgments on consumption choices. 

Thomas' research is frequently featured at international conferences and in top-tier research publications such as the Journal of Marketing Research, Journal of Marketing, and Journal of Consumer Research. Thomas' work was also featured in popular press outlets such as Harvard Business Review and The Wall Street Journal.

He holds a Ph.D. in Marketing from the University of British Columbia and has taught classes in marketing strategy, marketing research, and marketing management at the undergraduate and graduate levels. 

Research Interests

Behavioral Pricing, Judgment and Decision Marking, Marketplace Morality, Consumer Emotional Experiences