Thomas Allard is an Associate Professor of Marketing at the Lee Kong Chian School of Business, Singapore Management University.
His research interests include behavioral pricing, judgment and decision-making, and morality in consumer choices.
Thomas's work has been published in leading academic journals, including the Journal of Marketing Research, the Journal of Marketing, the Journal of Consumer Research, and the Journal of Consumer Psychology. His research has been featured in popular outlets like Harvard Business Review and The Wall Street Journal.
Currently, Thomas serves as an Associate Editor at the Journal of Consumer Psychology. In 2024, Thomas also chaired the Asia-Pacific Association for Consumer Research (ACR) Conference in Bali.
He holds a Ph.D. in Marketing from the University of British Columbia and has extensive teaching experience across undergraduate, graduate, and Ph.D. levels, focusing on marketing management, consumer behavior, and marketing research.
Behavioral Pricing, Judgment and Decision Marking, Marketplace Morality, Consumer Emotional Experiences